Packaging / We considered particular qualities for designing the product`s packaging. Our optimal purpose has been to develop a practical packaging design for LUNA products. It was important to us that the packaging appearance provides visual bonds with the customer. In addition, environmental concerns were observed while designing the packaging, using recyclable materials. Applying the patterns created for brand`s visual identity, and observing the narrative nature of the brand`s story, we developed a comprehensible and charming appearance for the customer. To attain this goal, we had to maintain the dynamicity of the colors applied in logo design. Accordingly, considering the various shapes of the products, a flexible and narrative design was created.