LUNA / LUNA is a home business establishment started to work in 2021 in Kermanshah City, with an aim of producing hair accessories. LUNA has been named after the Roman Goddess of Moon, Luna. Here we used the term as Luna, the Moon Girl. After a year of successful business, LUNA has been developing its service across the country thus the brand needs to stabilize its position in the market. A novel and appealing look has been designed for the brand with an aim of respecting the customer`s taste, while developing an effective communication with the customer. A codified strategy has been applied to give birth to a story for LUNA. The story and its outstanding features inspired our team to create a distinguished projection of the brand. The general concept of this process is based on curved shape of the moon, geographical location of the brand establishment, cultural characteristics of Persian rituals and architecture of rock reliefs of Taq-e Bostan (Kermanshah, Iran). Eventually, current inspirations led to creating a new icon, which is capable of presenting various applications. Just like changing colors of headbands, the text can be used in a variety of forms next to the designed logo, both in Farsi and English languages.